So when you find yourself or someone in your team thinking, “Days just before or after the weekend are not good for selling, I’d better get myself a latte before making calls,” you’ll know it’s a mistake you shouldn’t make as it may cost you dearly in sales and commissions. But actually the day with highest conversion in most countries is Friday, while it’s also the day when salespeople have the biggest drop in their level of activities. That’s when salespeople complete the biggest number of calls, emails and meetings (let’s call them activities). And here’s what the computer says: Don’t take the foot off the gas on Fridays.Īnd here’s why: Wednesday is the day of results. We anonymized and aggregated all the metadata that’s generated, when people mark sales activities completed and deals won or lost. Its not about what you want to sell, its about what they. Now, having co-founded a sales management app, we wanted to see what the sales data suggests for everyone around the world. When talking to potential clients, focus on them and what your product or service can do for them. Sales Tip A Day Delivers Sales and Marketing Tips Daily. Consider whether or not your prospective customers will be home when you plan to arrive at their door. Ask them sales related questions and let them tell you their wants and needs. Take the time to engage with the customer. And the sales company Vendere Partners’ statistics say that the best time to call is Wednesdays or Thursdays. If you can keep your activity level high, as your ability increases, your success rate / volume will rise dramatically. You can have the best sales presentation in the world, but if the customer doesn’t believe your proposition, then you don’t have a chance. Jake Atwood from BuzzBuilder lead generation software has found that the best day for prospecting is Tuesday in their Slideshare. In an article for Forbes, Christine Crandell argues that Wednesday is the best day for prospecting, noting that customers don’t convert well on Mondays or Fridays. There’s no agreement about the best day to sell or prospect. For example: “Fred should make more calls.” Don’t just say you’re going to improve your prospect’s work or life. It’s hard to argue with the cold, hard facts. Whenever I looked at things like the amount of deals added, or the number of sales activities completed, there was almost always something that jumped out as an area of improvement. Use data and statistics to make your case. As a sales pro and sales coach, I know what a difference good data can have on results.
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